Getting to set your hours and call the shots instead of taking orders is why a lot of people decide that working via the internet is a smart move for them. By using tactics like article marketing, you could identify a market today and drive customers to purchase your product tomorrow. But you’re not going to do this without first reading some great tips.
A great way to market your blog on the internet is by submitting articles to other websites under your “nom de plume.” The significance is two-fold: first, you will build your reputation as an expert in your field. Second, if readers become fans of your articles on one site, they will eventually migrate to your blog to read more of your content.
Keep it short and sweet. Your content should not be full of rambling sentences, or you may lose the attention of the person you need most- your reader! While telling stories are a great way to get your reader involved and comfortable, you shouldn’t alienate them by forcing them to read a biography. Get to the point!
Be mindful of where you host your articles. Google recently changed its algorithm to penalize “low quality content farms.” Certain article hosting sites such as eHow and Squidoo, appear to have been affected. While article directories are a good supplementary source of back-links, host your articles on your own site if at all possible.
Use SEO keywords in your articles. Sometimes people who search for a certain term are more likely to buy what you’re selling. Don’t overdo it, though. If you stuff your article with keywords, it will read unnaturally to humans and search engine spiders will penalize it as potential spam.
Create articles that are relevant and informative. Writing articles that are in sync with your business and niche can help you be known as an expert within your industry. Writing informative articles can help establish trust between you and your customer base as well. Your articles also add unique content to your site, which influences your SEO.
If your article is already included on your own website, do not submit it to article directories. Many search engines have rules about duplicate content, and you do not want to have your article removed because you put it in multiple places. Instead, rewrite the article (a content ‘spinning’ software program can be really helpful) and submit the rewritten article to the directories.
Most articles on the web shouldn’t be any longer than 400-600 words. Online readers are not very likely to have the patience to wade through thousands of words on a topic. Keep it short and snappy. You should lead off with your main point, so that readers will at least get the basics.
The range of tips presented in the article you just read will help you get a much better understanding about what article marketing is and how you can use it to your advantage in order to earn a steady stream of income. Never neglect to use some great tips. The more you’re willing to learn about marketing, the better off your business will be.