You are trying to upgrade your marketing strategies and have heard about the concept of article marketing. This article will give you what you need to boost your visits and your results.
If you want to raise your chances of your article being found by searches, don’t make the mistake of publishing it in more than one place. Far better to publish it once, under a single URL, and linking to it with tags from other locations. This is because Google’s way of ranking pages in searches is based on the number and quality of links to a single page. The more times your page appears, the more places those links will accumulate, and the weaker your search results will be.
Do not give in to a compulsion to shower indexes with just one single article. Instead use as many indexes as you can with a variety of articles on each one. One common mistake that is made is that one article is posted many times over hundreds of indexes. Avoid doing this since search engines can discount your rankings.
Your article needs a compelling call to action. Always include a call to action and an easy way to do this action at the end of each article. When you make it very visible and obvious, your visitors will tend to follow through and take action.
Use all kinds of technical information in your writing. For instance, if the product you are marketing is of a technical nature, then put that information in the article. As well as the technical jargon, you will also want to address readers who may not understand complicated terms by explaining things in a simpler manner. You can raise respect and notoriety by availing information to all your visitors, not just some.
There are many tools to help you with visibility. Lots of tools exist that can help submit content to directories on your behalf. Look for free tools and services. Search for these in order to boost traffic and save money.
Memorize all of the rules for your article directory. There are varied submission guidelines for each directory.
In article marketing, the “call to action” is vital. You should include calls to action in every article you create. The term is grandiose, but the idea is simple: Your article needs a hook that urges readers to participate in some way. The classic example is urging your readers to register at a website, but even pointing them towards another article and asking them to read it is a call to action.
After you have completed an article, put a resource box at the end of the page urging readers to get involved. Make sure that you include a link back to your company website. This will generate activity, and hopefully revenue, for your personal business and increase awareness about who you are and what you do.
Article marketing can serve a variety of functions, from improving your relationship with your customers, or just getting some extra traffic to your site. Getting started is a matter of learning a few good pointer, some of which you can receive through this article.