Article marketing is the process of using your web site’s content to increase traffic and improve profits. It involves some writing, but don’t worry; you don’t have to be a Hemingway to realize the benefits of a good article marketing strategy. This article will lay out a few good pointers to help you get the most out of article marketing.
Utilize the “advanced search” option on your search engine to get the best results for your search. This is especially efficient when doing academic research for a paper. In the “search within a site or domain” option, write “.gov”, or “.edu.” This action only pulls results from sites with these endings. This ensures that the search results come from academic or legal sources, which is crucial to writing a paper or official journal.
When marketing your site on the Internet, it is important that you do not create a lot of irrelevant articles full of various links back to your particular site or blog. Not only will this turn most readers off instantly, but most directories will outright ban you from using their services again.
Keep your content easily accessible no matter how long ago that it was written. Include trackbacks in your current articles to related items from years ago. This will help you both in search rankings and in click throughs. If you can get someone interested enough to keep clicking through to different pages on your site, you’re on your way to having a repeat visitor.
Even if you’re outsourcing the writing of your site, make sure that you always come across as personal and as original as possible. A good way to go about this, is to write your own page and then send it to a professional for the final touches.
Let people sign up to read your articles. Having a subscription service is a great way to keep your readers informed when you put out a new article. Allow them to sign up to get an email alert each time you publish new material and you know they will return with each email.
Be personable and friendly in everything you do. Throughout your article, you should always allow your personality to shine through, but do not forget to do this in other forms of communication as well. You should always have the same styles for articles, blog descriptions, comments, emails, and anything else involving another person.
After your article has been accepted and published at an article directory, remember to visit it, and verify that all the links in the article function properly. Good links are a major part of any article marketing strategy. Broken links will be penalized by search engines, hurting or even erasing the positive value of publishing a linked article.
The tips of this article will give you ways to implement an article marketing plan that will help increase the traffic to your website, and in turn, increase your profit margins. Although article writing is not rocket science – the basics are common sense – there is a bit of a learning curve.