One of the fastest and simplest ways for businesses to attract new customers is by using article marketing. It involves writing articles based around a topic related to the business’ product or service. Before you use article marketing, there are a few things you should keep in mind. The article below will give you advice on article marketing.
Short and simple is best when it comes to article marketing. The world of writing for the web is a different beast than writing for a magazine or newspaper. Keep your articles conversational and get rid of any unnecessary information. The easier it is for your reader to understand what you are saying, the more likely they are to continue reading.
Rewrite your original article, or hire someone to do it for you. This article should be totally unique, high-quality, and optimized for your keyword. Be sure to write a compelling author’s resource box that contains two backlinks to your site, one pointed to your main domain, and one to the original article. Submit the rewrite to EzineArticles.com. Once your article is published there, you will have your own author’s RSS feed. Each article that is approved on Ezine will ping your author’s feed.
Be sure the content you provide is both timely and timeless. You don’t want to post specific detailed content in a venue in which you cannot edit, change or add information. If you are posting to a forum or blog that will not allow you editorial access only post general information with a link to your website. For articles that do allow you to edit and update, do so frequently to stay timely.
Always try to stay as relevant as possible in your article marketing campaign by creating a set of email alerts for any breaking news. If you can be among the first to get out in front of a breaking product or trend, your readership will stay tuned in and appreciate your site as a source of legitimate and useful information.
Font can make more of an impact that one may think in the world of article marketing. Since the viewers see the font before they even begin to read they can form opinions from the font alone. If the font is boring then the viewer may think the same of an article right away.
Article marketing can be used not only to sell a product but to gain publicity when an individual is running for an elected office or position. By using article marketing to generate attention relating to a candidate or candidates policy one can attract many more supporters to their cause.
As stated before, article marketing is one of the simplest and fastest ways for businesses to attract new customers. Article marketing uses articles written by businesses that feature a topic relative to their product. There are a few things you should remember when using article marketing, and if you remember the advice from this article, then you can put article marketing to good use.